Embrace Home Loans has announced that industry veteran Pete Butler has joined the national lender as its newest executive, responsible for correspondent sales. In his role, Butler will spearhead Embrace’s Affinity Mortgage Solution, a residential lending program for community banks and credit unions.
In its 33rd year in business, Embrace has prided itself on being a market leader by differentiating the experience it creates for its customers, clients and employees. The lender’s unique approach has resulted in industry-leading customer satisfaction scores, several national and state employer-of-choice awards, and a doubling of the company’s sales force in the last few years.
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Embrace’s Mortgage Solutions Affinity group fills a need for credit unions and community banks by allowing them to offer competitive mortgage products while removing compliance challenges as well as the day-to-day and seasonal challenges, with a completely onshore solution. The consumer remains the important central figure in the mortgage transaction while Embrace acts on behalf of the institution by providing all of the necessary sales and operational support helping the client to retain a customer relationship.
“Our belief is that the consumer relationship is paramount to credit unions and banks, thus unleashing our customer service experience to our client’s consumers is mutually beneficial,” said Jeff McGuiness, chief sales officer at Embrace.
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“Using our Assisted Correspondent service allows institutions to maintain their in-market mortgage presence without the challenges of staffing and training an operational support team, which ensures a competitive and compliant service. By design, this works well for larger institutions leveraging their licensed origination staff and marrying the expertise and experience of Embrace,” said Butler. “Embrace Home Loans has a solid reputation for excellence in lending demonstrated by its long history in the business. I’m thrilled to join such a talented, knowledgeable and highly-respected team, and I look forward to helping them grow their business.”
Bringing more than 30 years of banking and financial services industry experience, Butler held previous senior leadership positions at Wipro BPO, LenderLive Network, Inc. and Interthinx (now First American). Additionally, he held prominent lending roles at Lehman Brothers, Bank of America, Citigroup Inc. and others.
“The feedback from the banks and credit unions we support has been remarkable,” said Kurt Noyce, president of Embrace Home Loans. “Pete’s extensive experience and industry contacts will be invaluable as we showcase these successes and present Embrace as the ideal solution to the banking world. Pete shares our passion for personalized service, for extraordinary efficiencies and for integrity of how we do business. I join Jeff in celebrating Pete joining our team.”